We’re extremely delighted to share with you the news for our partnership with Adobe Advertising Cloud, the leading independent software platform that enables brands and agencies to plan, buy, measure and optimize their global advertising. Unsurprisingly advertisers’ attention is now shifting focus toward mobile video advertising given the results coming from a recent survey, showing that mobile video advertising now accounts for a third of the revenue for top mobile publishers. But to offer a great environment for more effective branding campaigns, marketers still need a rich audience and contextual data. Luckily through our integration, existing clients of Adobe Advertising Cloud can now benefit from our offering and leverage advanced mobile audience data across channels and multiple screens for precise targeting at the right mobile moment.
“adsquare’s mobile-first data exchange allows advertisers to navigate the increasingly fragmented customer journey, using rich data in targeting consumers of the greatest impact. Joining forces with Adobe Advertising Cloud, one of the leading platforms for mobile video, we address the industry demand to identify, reach and engage users at moments of most relevance“- said Ted Smith, our VP of Sales for the US market about the partnership. Ted joined adsquare in September as the demand for mobile data increased significantly since beginning of the year. Working close with strategic partners such as Adobe, he is leading adsquare’s operations in the US.
Bringing together mobile video and rich audience data, the partnership allows marketers to create more effective branding campaigns. The integration will be available to all adsquare and Adobe Advertising Cloud clients across EMEA and the US. For Suzie Brown, Senior Business Development Manager at Adobe Advertising Cloud, the collaboration represents an important strategic step: “Advertising on mobile is all about relevance and data is at the very heart of this. Thanks to our partnership with adsquare, our clients receive access to rich audience data at scale, enabling them to create precise and effective campaigns.”
adsquare’s data exchange is built mobile-first and supports Mobile Advertising IDs, mobile signals such as location, as well as dynamic data such as events or weather. Thanks to its pre-bid integration with leading DSPs, adsquare makes data available for moment marketing and holistic consumer understanding. Adding the integration with leading television DSP Adobe Advertising Cloud further enforces adsquare’s position is the leading data exchange focusing on mobile.