With record numbers of households adopting streaming Over-the-Top platforms in lieu of cable TV, together with PeerLogix we are happy to announce the launch of our joint OTT Media Planning initiatives enabling marketers to reach, target and measure advertisements directly to households streaming OTT TV shows and movies.
“Consumers continue to adopt OTT streaming platforms with limited to no advertisements – and although good for viewership experiences – marketers are left challenged when it comes to reaching these audiences on behalf of brands.” – said Ray Colwell, CEO of PeerLogix. “We sought to tackle this problem with adsquare to jointly bring a programmatic solution to market for advertisers where otherwise fragmented streaming audiences can be targeted in a unified manner, at scale.” – he added.
Advertisers leveraging our self-service Audience Management Platform (AMP) platform are able to extend entertainment advertising to OTT audiences of specific TV shows, movies, networks and genres powered by PeerLogix’s rich OTT viewership data of over 50,000 TV and movie titles.
Key offerings included in the collaboration are:
· Pre-release Retargeting: Target prior viewership of shows and movies prior to new season or movie premiere
· OTT Planning Cycle: Compliment traditional linear-tv advertising by reaching OTT streaming audiences at the specific TV or Movie title level
· Audience Conquesting: Connect with valuable streaming audiences already watching similar content
Advertisers may work directly with an adsquare representative to plan and deploy campaigns across any number of custom viewership and demographic criteria. Using our data exchange, advertisers can leverage different types and sources of mobile data such as demographics, location or app usage data at scale to reach their audiences at the right mobile moment.
“We’re excited about bringing this offering to market and having one of the first programmatic solutions for OTT advertising,” said Ted Smith, our VP Sales US. “Combining adsquare’s AMP platform with PeerLogix’s Over-the-Top audience data enables a new level of granularity and reach for buyers that want to take advantage of targeting and measurement across entertainment media audiences that are continuing to shift screens and cut the cord.” – he also added.