Data quality is central to every current conversation in the programmatic-driven marketplace, foundational to campaign success, to reaching audiences of impact. From there on advertisers and agencies need to take a step back and understand the importance of knowing what data providers bring to the table in terms of data sources, accuracy of data and validation against industry standards. Continuous researching, testing and learning of what your campaign foundation consists of requires taking a micro approach in investigating all aspects of the data sources you rely upon.
It’s critical that advertisers leverage validated data for a holistic understanding of their customers, one based on diversity of data types for both quality and scale. This requires a careful assessment of the capabilities of your data partners. The implications of failing to do so directly affect your campaign performance, as well as the subsequent successful outcomes of your business.
To help marketers reach their campaign and therefore business goals, Audiences In Motion gives decision-makers the opportunity to better understand the most impactful steps for better results. We started Audiences In Motion in 2016 as an initiative to give mobile programmatic pros a platform to meet and network, share ideas, spread their knowledge and get actionable insights from like-minded industry pros. Now, we’ve transformed our thought-leadership platform to become the ultimate outlet for key decision-makers from agencies, brands and trading desks from the mobile programmatic advertising ecosystem.
Spaces are limited, so make sure that you sign up as soon as possible to join our global community of thought leaders and programmatic pros. You can register here: https://aim2018.splashthat.com
Learn more about Audiences In Motion at https://audiencesinmotion.com