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Blog

adsquare Partners With Smaato For More Precise Global Audience Targeting

Today, we are thrilled to announce our integration with Smaato, the leading global real-time advertising platform for mobile publishers and app developers. Through the industry-first exchange-side integration with adsquare, Smaato’s 450+ mobile-first DSPs and demand partners connected to SDX(Smaato Demand Platform) can now leverage premium real-time audience targeting data to reach hyper-relevant audiences at the […]
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adsquare Partners With Conexance To Enable Targeting On Mobile Programmatic

Smartphone use has increased steadily over the past couple of years. According to a study carried out by Flurry Analytics in January 2017, a mobile analysis solution owned by Yahoo, the time spent on applications increased sharply between 2015 and 2016 (+ 69%).We are happy to announce that adsquare now partners with Conexance to allow […]
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adsquare Partners With Mobfox To Combine High Quality Inventory With Audience Data

We are happy to announce our partnership with global mobile advertising platform Mobfox that integrates adsquare audience data directly—allowing DSPs to access this data through a single integration with Mobfox. For the first time, DSPs can now benefit from data provided by adsquare, without requiring a second integration. According to the latest 2017 IAB report, […]
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Fighting Back Ad Blocking

Although the IAB (Interactive Advertising Bureau) U.K. found out in 2016 that there was no growth in ad blocking, reports indicating the tremendous rise in the usage of ad blockers are still piling up. Publishers and advertisers still face quite a bit of anxiety when it comes to the topic. Ad blocking undoubtedly became an […]
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adsquare Partners With mediasmart Mobile For Enhanced Mobile Marketing Capabilities

We are pleased to announce our pre-bid integration with mediasmart Mobile, a leading Spanish mobile DSP. The pre-bid integration will enable advertisers, agencies and trading desks to build powerful moment marketing campaigns. The integration also enhances mediasmart’s real-time decision making capabilities, allowing it to make bid adjustments based on dynamic data. Targeting can now be […]
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adsquare Welcomes Adam Marchant As Sales Director UK

2017 has been a great year for adsquare so far. We opened the doors to our first US office, established partnerships with leading players in the ecosystem and ran award-winning campaigns. All those achievements result from the strength of the adsquare proposition as the leading mobile-first data exchange. Yet, those achievements are also a great reflection of […]
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