Adsquare Partners With TabMo To Deliver Targeted, Data-Rich Ads

We are pleased to announce that we are now partnering with TabMo, the leading creative mobile demand side platfrom (DSP). Through their mobile programmatic platform Hawk, TabMo’s enable ad buyers and advertisers to access targeted ads enriched with valuable data insights including location, events, weather household income, purchase intent and app usage. The partnership between adsquare […]
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Subway, S4M And adsquare Leverage Real-Time Location–Based Targeting For Award-Winning Campaign

Subway, which is one of the biggest and most widely spread fast food chains in France with over 500 stores, launched a campaign in which they leveraged real-time location–based targeting to attract visitors to its brick and mortar restaurants, and measure foot traffic.  With the help of the mobile advertising platform S4M, and adsquare, the leading mobile […]
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Year In Review: Why 2016 Was The Best Year For adsquare (So Far)

With the last days of 2016 now approaching, we’re wrapping up what surely was the best year for adsquare so far.  From day one, we embarked on our mission to go beyond location with the aim to not only provide marketers with insights around consumers’ real-world behavior from an eagle eye perspective, but also empower […]
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adsquare And Twitter’s MoPub Team Up To Enable Mobile Audience Targeting At Scale

Targeting smartphone users based on their offline and mobile behaviour requires access to precise mobile data and mobile inventory at scale. The partnership between adsquare, the neutral mobile data exchange, and MoPub, one of the world’s largest mobile ad exchanges, offers exactly this. For Meridith Miller, head of BD partnerships at MoPub, the cooperation is a […]
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adsquare Signs Code Of Conduct For Programmatic Advertising

Over the past couple of years programmatic advertising has seen a steady, but slow rise on the German market. Starting off from the beginning of 2016 though, the market is experiencing a shift in the status quo, where we observe programmatic gaining momentum and becoming a hot topic on the agenda for many marketers and advertisers […]
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adsquare Puts Advertisers In Full Control Of Creating Holistic Audiences With App Usage Data

Last week, we added an important milestone to our year-long mission to go beyond traditional data modelling by enabling buyers to combine data from different providers and dimensions and apply it in real-time at the pre-bid stage. With the announcement of the addition of app usage data partners, which help us gather socio-demographics, interests and lifestyle data, we […]
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