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Blog

Buyers’ Guide Version 2.0

 Mobile programmatic is quickly evolving and to keep up with the pace of all developments, marketers need to stay up to date with the new advancements in ad technology. The monumental growth of programmatic brings myriads of opportunities, and industry experts have successfully foreseen the impact of those technological achievements with brands leveraging exclusive and […]
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adsquare And DatMean Sign A Partnership For The Spanish Market

We are proud to announce that as of today we’re officially in strategic collaboration with DatMean, aimed at helping accelerate adsquare’s Spanish market penetration. The agreement, which sees adsquare become priority partner for DatMean, is part of a series of alliances that DatMean is aiming to forge with strategic partners. The partnership, dedicated to the Spanish […]
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adsquare Taps Proximity Data To Offer Next Level Location Targeting

We are thrilled to announce the addition of an extensive list of first-party proximity data providers to the adsquare portfolio, including AreaMetrics, BeaconsInSpace, FreckleIoT, Mobiquity Networks, Proxama, Reveal Mobile and Unacast. Proximity data offers a more precise look at the behavior of consumers and enables more personal advertising at scale. Location data is the main driver […]
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Do Cookies Crumble On Mobile?

With mobile phones becoming the first source of information consumers rely on when they wake up every day, the percentage of time spent in-apps has increased to 86 % compared to 14 % of time spent in a mobile browser. Traditionally, advertisers and publishers relied on cookies for tracking web browser activities on desktop devices. […]
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adsquare Partners With Motionlogic To Leverage Statistical Telco Data

We are pleased to announce our partnership with geodata provider Motionlogic, a fully-owned subsidiary of Deutsche Telekom AG, to enable the use of demographic data for mobile programmatic for the German market. Motionlogic, created by the R&D department of Deutsche Telekom, specializes in processing anonymous signalling data from Deutsche Telekom’s mobile network, which adsquare then activates for […]
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adsquare And HERE Partner To Boost Contextually Relevant And Effective Advertising

We are happy to announce our partnership with HERE Technologies, which enables us to enhance our Audience Management Platform(AMP) with high quality location data from HERE, one of the leading location companies globally.  The partnerships gives us access to HERE Places Extract, HERE’s global database of places, covering 70 million geocoded places, to better understand consumers real-world […]
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