adsquare Introduces Real-Time Footfall Measurement Solution

Today’s connected consumers move seamlessly between the offline and online world. The mobile phone – also the most personal device, is the core driver of this movement. As the always-connected consumers use their smartphones constantly, retail brands should carefully consider all the steps in the behavior of a digitally empowered consumer. According to studies, nearly 60% […]
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Audiences In Motion 2018 In NYC – Data Quality On Focus

 Data quality is central to every current conversation in the programmatic-driven marketplace, foundational to campaign success, to reaching audiences of impact. From there on advertisers and agencies need to take a step back and understand the importance of knowing what data providers bring to the table in terms of data sources, accuracy of data and […]
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Kick Off The World Cup With Custom Audience Segments

One Game: Football The passion for football is taking over the world this summer in Russia. With a little more than two months away, football fans around the world are eagerly anticipating the start of the World Cup in June. According to the Kantar TV audience report, 3.2 billion people have viewed the 2014 World Cup in […]
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adsquare Accelerates Business Expansion In APAC

 After successfully establishing our business operations in the US market, the mobile-first data exchange we’re excited to share that we are expanding our global footprint to the Asia-Pacific region. Starting with Singapore we will be focusing on setting up our business across the developed markets in APAC including Hong Kong, Japan, Taiwan, South Korea, Australia, […]
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White Paper GDPR: Implications For The Mobile Marketing Industry

 By introducing stricter data protection compliance requirements, GDPR is a game changer for businesses in multiple industry sectors. No surprise that the new regulation has a critical impact on the mobile marketing industry too. Mobile marketers, publishers and technology companies behind them – all businesses in the industry need to ensure compliance with GDPR when […]
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OMR Masterclass: The Top 10 Must-Haves When Selecting A Mobile Programmatic Partner

 With the Online Marketing Rockstars (OMR) Expo just around the corner, we are delighted to share with you the opportunity to participate in our special masterclass session during the second day of the biggest digital marketing event happening in Hamburg.  The topic of our masterclass session will be “Mobile Programmatic and Data”. During our session […]
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