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Blog

We Are Ready For GDPR

GDPR In A Nutshell As we are moving forward through this year, the deadline for GDPR compliance is quickly approaching. For the very few who are not yet aware, the General Data Protection Regulation (GDPR) is the big thing happening this year and it is expected to transform the digital industry as we know it. To […]
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Avoiding The Perils Of Bad Data

 Why is bad data really bad? As mobile ad spend in the US is projected to grow to $42 billion in 2018 – faster than any other digital advertising channel, advertisers have been quick to allocate their budgets to catch the eyes of mobile-first users. In the age of data, marketers have the ability to […]
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Meet adsquare at MWC 2018 in Barcelona

Mobile is at the core of our platform. We strongly believe that the future is not simply digital anymore, but that it belongs to the realm of mobile technologies. As a mobile-first data exchange, our participation in the upcoming edition of the Mobile World Congress in Barcelona is essential as we are expanding our portfolio […]
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Our Team Is Growing

After the amazingly successful 2017, we kick off the new year with fresh new additions to our team strengthening our global presence. To support our international business expansion, we’ve added 5 more people to our ranks in the last month. They will be joining our offices in NYC, London and our Berlin HQ. We pride […]
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adsquare’s Footfall Report Empowers Retailers To Leverage Data For Competitive Advantage

There is one ingredient that the future success of quick-service restaurants greatly depends on – location intelligence. As numerous marketing research studies show, location data is the single biggest determinant for the performance of a fast-food service restaurant or retailers. Hence, footfall traffic and visitation rates are invaluable KPIs that help managers make informed decisions and […]
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5 Things To Learn About The Mobile Programmatic Year Ahead

The Ubiquitous Mobile Channel With smartphone subscriptions set to reach 4 billion by 2025 and about a third of consumers reporting that their smartphone is their primary source of entertainment, global digital growth will be almost entirely driven by mobile. Accounting for 23% of global ad spend, mobile is already the second-largest advertising medium and in […]
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