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Blog

adsquare Joins Brands To Talk About Mobile Data At Exclusive MMA Event

  We’re delighted to share with you that Tom, our CEO and Co-Founder will participate in the upcoming exclusive invitation-only dinner conference organized by the Mobile Marketing Association Germany. Tom will take part in a panel discussion with main focus on mobile targeting and data quality. The exclusive networking dinner conference will take place in the […]
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Welcome, Beatrice!

 We’re extremely happy to announce that we are expanding our presence in Europe even further! Beatrice Fabiano will be joining us as Sales Director in Milan, Italy. Beatrice brings to the team her expertise in working with advertisers and agencies across the programmatic space in Italy. Most recently she held the position of Key Account […]
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adsquare Introduces App-Contextual Targeting

  We’re extremely proud to announce the latest product solution that we are adding to our portfolio. The real-time App-Contextual Targeting solution will enable advertisers to target more precisely on the right context of apps used by a consumer. By targeting on specific and pre-listed app categories,  marketers can reach the right users and also secure […]
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adsquare Validated Demographics On-Target-Percentages Exceed Industry Benchmarks

 To tackle the data quality challenge in advertising, adsquare launches a Validated Demographics solution. The offering is based predominantly on first-party data from app publishers with age and gender segments exceed industry benchmarks for on-target-percentages by up to 6.2 times! To prove data quality, adsquare is the first company industry-wide to guarantee on-target-percentages for campaigns. […]
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adsquare Introduces Real-Time Footfall Measurement Solution

Today’s connected consumers move seamlessly between the offline and online world. The mobile phone – also the most personal device, is the core driver of this movement. As the always-connected consumers use their smartphones constantly, retail brands should carefully consider all the steps in the behavior of a digitally empowered consumer. According to studies, nearly 60% […]
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Audiences In Motion 2018 In NYC – Data Quality On Focus

 Data quality is central to every current conversation in the programmatic-driven marketplace, foundational to campaign success, to reaching audiences of impact. From there on advertisers and agencies need to take a step back and understand the importance of knowing what data providers bring to the table in terms of data sources, accuracy of data and […]
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