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Blog

Microm And adsquare In Strategic Partnership To Enable Sinus-Milieus® Use For Mobile Marketing

We are pleased to announce our partnership with one of the leading targeting specialists Microm, which enables the Sinus-Geo-Milieus® solution for use in mobile marketing for the German market. The Sinus-Milieus® is a unique tool for micro-geographical market segmentation based on psychographic factors such as values, attitudes and lifestyle styles. So far, those factors were […]
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Audiences In Motion Magazine Issue II: The Main Ingredient For Successful Campaigns

We’re very excited to share with you the second Issue of the Audiences In Motion  magazine. Called ‘The Main Ingredient For Successful Campaigns”, this issue is focused on – you guessed right – data. Our knowledge and experience of the dynamic mobile programmatic industry has taught us a difficult lesson – there is no such […]
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Declared Or Inferred Data And What It Means For Marketers?

Making sense of data you are using for your mobile campaigns is not an easy task. It requires a deeper insight into the methods of collecting, processing and aggregation of data for audience creation and campaign management. To make use of the possibilities offered by mobile, marketers are well aware that reliability and validity of […]
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adsquare Partners With Displayce For Activating Mobile And DOOH Campaigns Simultaneously

We are thrilled to announce our partnership with programmatic platform for digital out-of-home (DOOH) posters Displayce. This strategic agreement will allow any single audience segment for the first time in Europe to be activated for both mobile display and DOOH campaigns. “We started from the finding that: 62% of the DOOH programmed campaigns that we have […]
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1st, 2nd and 3rd Party Data – What It All Means?

Do you trust your data and how close or relevant the data you have on hand is to your campaign? Answering these questions requires further understanding of the classification of data. For marketers, the most crucial point is to have the exact data for precise targeting with high accuracy. In general, the main difference between 1st, […]
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adsquare Partners With Smadex Integrating Data Marketplace For Video Audiences

We are happy to announce our partnership with Smadex DMP offering advertisers access to our vast array of mobile data as well as access to first-party data through our private marketplace. Advertisers will be able to arrange, create and re-user their campaign audiences with one click, across any number of campaigns using our self-service Audience […]
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