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Blog

adsquare Expands In The Midwest & Opens Office In Chicago

In response to the increasing demand from clients in the US, we’re extremely thrilled to announce the opening of a brand new office in Chicago. This marks our latest step along the ongoing expansion in the US and specifically the Midwest region. In particular, strength in providing solutions to Retail & CPG advertisers such as Clorox, […]
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Contextual Targeting Is Making A Comeback

Winning the right mobile consumers includes reaching them within an ideal context and at the right moment. Thanks to GDPR, contextual targeting is making a comeback and this time it is within our own personal smartphone apps.The Importance Of Context As relevancy often depends on the setting and surrounding within an advertising moment – from […]
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adsquare & Unacast Team Up For Transparent Future Of Location Data

 We’re excited to share the news about partnering up with Unacast, the leading transparent location data platform. Unacast’s data will power our measurement, insights and targeting solutions both in the US and the EU with explicit consent data. “The effectiveness of mobile campaigns relies on the best quality data, so marketers are constantly searching for trustworthy […]
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adsquare and PeerLogix Extend Vertical Strategy Into Over-the-Top

With record numbers of households adopting streaming Over-the-Top platforms in lieu of cable TV, together with PeerLogix we are happy to announce the launch of our joint OTT Media Planning initiatives enabling marketers to reach, target and measure advertisements directly to households streaming OTT TV shows and movies. “Consumers continue to adopt OTT streaming platforms with […]
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adsquare Joins Brands To Talk About Mobile Data At Exclusive MMA Event

  We’re delighted to share with you that Tom, our CEO and Co-Founder will participate in the upcoming exclusive invitation-only dinner conference organized by the Mobile Marketing Association Germany. Tom will take part in a panel discussion with main focus on mobile targeting and data quality. The exclusive networking dinner conference will take place in the […]
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Welcome, Beatrice!

 We’re extremely happy to announce that we are expanding our presence in Europe even further! Beatrice Fabiano will be joining us as Sales Director in Milan, Italy. Beatrice brings to the team her expertise in working with advertisers and agencies across the programmatic space in Italy. Most recently she held the position of Key Account […]
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