By introducing stricter data protection compliance requirements, GDPR is a game changer for businesses in multiple industry sectors. No surprise that the new regulation has a critical impact on the mobile marketing industry too. Mobile marketers, publishers and technology companies behind them – all businesses in the industry need to ensure compliance with GDPR when it comes into effect in May later this year. Failure to comply comes with the price – fines can reach up to 20 million EUR or 4% of annual gross revenue, whichever amount is higher.
The clock is ticking and with just a few weeks left, companies should have completed a data protection impact assessment by now and be down the path of repairing any gaps.
If your business is operating in the mobile marketing space, we have designed a guide to help you act now – regardless if you are just gaining traction in your preparations or already ticking the last boxes in your groundwork checklist.
The white paper guides mobile marketing industry players, particularly marketers and advertisers, through all the steps required to become compliant. The document details GDPR implications for the mobile marketing industry, lists the questions every organization needs to ask to evaluate its preparation status, explains data processing chain and provides checklists for mobile advertisers and publishers.
Download the white paper “GDPR: The Implications for the Mobile Marketing Industry” to gain additional insights about GDPR and turn your compliance activities into an opportunity to stay ahead of the competition and to strengthen your customer relationships.