adsquare Partners With InMobi To Leverage Audience Insights At Unparalleled Scale And Granularity
We are pleased to announce our partnership with the leading global mobile advertising and discovery platform InMobi, which enables marketers to access a comprehensive suite of in-app audience targeting solutions for brand advertisers in Europe.
The partnership gives marketers and brands access to InMobi’s global mobile consumer profiles, which are now further enhanced by multiple strong data sources such as TomTom, Mastercard and Acxiom ensuring more reach than ever before.
“Partnering with Inmobi – one of the leading players in all of our key markets – is invaluable for adsquare. Inmobi’s global footprint, high level of privacy standards and quality of publisher network are what makes this alliance key for our growth”, says Vincent Tessier, VP Demand EMEA. “We are thrilled to partner with Inmobi as this provides access to rich mobile audiences and consumer profiles to a wide range of brands and marketers.”
“From a data science perspective, machine learning models are only as good as the underlying data that supports them. This partnership builds on this key principle and the end result is huge win for clients” said Ian Anderson, Principal Research Scientist, InMobi. “InMobi has pioneered in creating data science led mobile-first strategies for brands. From utilizing data to target the right consumers to understanding their overall consumer journey, now having access to more signals will take our data science efforts to unprecedented levels.”
Read more about the partnership at the Mobile Marketing MagazineBack to the blog
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