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Cannes Hit by Data Tsunami

June 25 2015
by Daniel

Been to Cannes Lions this year? If so, I’m sure you didn’t fail to notice the giant banners from Google, Microsoft, Facebook, Twitter and even three-year old Snapchat draping over the historical buildings next to the famous Croisette. And if like me, you tried to stroll down to the beach on the other side of the street to get a breath of Mediterranean Sea air, you’d have seen the huge […]

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Infographic: Smart Commuting in the UK

June 25 2015
by Nathalie

Our latest infographic unveils mobile statistics for daily commuters, commuting car owners and business travellers in the UK. Whether checking tube delays in hope of finding a faster route or using an app to hail the closest taxi, smartphones play a crucial role in our journeys […]

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Interview: Our CTO Fritz on 'Big Data' and Scalable Architectures

June 18 2015
by Nathalie

Fritz Richter is co-founder and CTO at adsquare. He is considered a guru in the field of scalable backend architectures and is an expert when it comes to big data, which is exactly why we sat down with him to pick his brains. Here are Fritz’s insights on what he and his team do best […]

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Infographic: Programmatic Advertising

June 11 2015
by Nathalie

While there’s still room for growth, the UK ad market is tipped to be on of the third largest in the world. Last year, advertisers spent a record £7.2 billion in the UK. Programmatic ad spend accounts for a growing part of this […]

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Recap: IAB Mobile Programmatic 101

June 09 2015
by Nathalie

In 2014, 68% of mobile ads were bought programmatically. By 2017 that number is expected to rise to a 88% – As mobile programmatic eats into budgets and is recognized as the most efficient and effective method for buying and selling mobile inventory, educating the market is currently a top priority […]

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Countdown to The AppNexus Summit

June 04 2015
by Nathalie

The AppNexus Summit takes place in London next Wednesday (June 10th). Having announced our real-time integration with AppNexus earlier this year, we’re now proudly sponsoring The AppNexus Summit with over 500 industry influencers and executives attending. We’re thrilled to support our partners and are set for an inspiring day of discussions […]

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