Last week, we added an important milestone to our year-long mission to go beyond traditional data modelling by enabling buyers to combine data from different providers and dimensions and apply it in real-time at the pre-bid stage.   With the announcement of the addition of app usage data partners, which help us gather socio-demographics, interests and lifestyle data, we now put advertisers in  full control of creating holistic audiences, leveraging a vast […]

Back in April, we started Audiences In Motion as an initiative that gives mobile programmatic pros a platform to meet and network, share ideas, spread their knowledge and get actionable insights from likeminded industry pros. Starting from Düsseldorf and London, we built a great community of partners and friends with astonishing knowledge in the field, who gathered again in Paris to talk programmatic alongside some of the biggest names in […]

Mobile Marketing: Redefined! took place on the 27th of October to mark the official launch of the German chapter of the MMA (Mobile Marketing Association), which adsquare co-founded alongside Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica Deutschland and Unilever. With this event, the MMA Germany made its first step towards its mission to facilitate greater understanding and education around how brands and marketers can successfully use mobile marketing.     […]