Proximity Targeting
Maximise campaign relevance
Wherever your audience is, our data will help you find them and deliver the messages most likely to convert them to customers.
Discover the power of context
Understanding the real-time location and context of consumers provides invaluable insights into their mindset and motivations. Design segments from our selection of real-time spatial data to reach your customers based on their location in the moment of ad impression.
Precision targeting
Deliver ads with pinpoint accuracy to users in specific locations.
Increased engagement
Capture the attention of potential customers when it matters most.
Designed for the privacy-first world
Proximity Targeting works without cookies or Mobile Advertising IDs making it privacy compliant by nature.
Tailor the message
We’ve built a suite of advanced geo-spatial datasets that enable the design of sophisticated audience segments to deliver tailored messages to your audience in real-time.
Audiences in Motion
We understand how your customers move around cities, so you can reach them during their commute, while they’re at work, or grocery shopping near home.
Places
Deliver your promotions when customers are near competitor stores to shift traffic to your own stores.
Weather
The ‘context’ of a hot day makes a swimwear message very timely. Whereas the ‘context’ of a high pollen count might make a hayfever remedy highly relevant.
Our platform
Streamlined campaign planning and activation
Fueled by thousands of consumer datasets, we’ve centralised the entire campaign planning and management ecosystem in one intuitive platform.
Dynamic modelling
Drag and drop, as well as group (OR) or combine (AND) datasets to build dynamic segments.
Geofencing technology
Leverage postcodes to create virtual boundaries, delivering ads with pinpoint accuracy.
Actionable insights
Access planning and activation insights instantly, right at your fingertips, for informed decision-making.
Data protection by design
Robust data management and ID-free targeting guarantees data security and privacy compliance.
Seamless integrations
Effortlessly activate campaigns across all top Demand-Side Platforms for activation ease.
Help centre
Receive support when you need it with an integrated helpdesk and managed service options.
Matterkind maximises campaign relevancy with geo-context
In confronting the task of pinpointing the ideal consumers for their toy manufacturing client, Matterkind turned to Adsquare’s Proximity Targeting, leveraging geo-context to precisely reach relevant audiences.
36% Incremental reach
49% Lower CPM
Request a demo
Complete and submit the form below to learn more about Proximity Targeting. A geo-contextual targeting expert will contact you with more information.
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