adsquare & 180byTwo Team Up To Help Marketers Access Deterministic Mobile B2B Data At Scale
We are delighted to announce our partnership with 180byTwo – the leader in global industry solutions, enabling marketers to access their comprehensive deterministic B2B data via our self-service AMP for a new level of mobile programmatic advertising. 180byTwo leverages multi-sourced offline, online, mobile, location, signal and proximity data across more than 500M users globally, providing depth and breadth across all industries and verticals.
The partnership gives marketers and brands the opportunity to access hard-to-reach actionable B2B and B2C audience segments. By adding 180byTwo’s robust and validated deterministic mobile data to adsquare’s extensive offering, advertisers, brands, and enterprises can now get a 360° panoramic view of their customers for more relevant and personalized advertising experiences.
“180byTwo offers one of the best in class global B2B data solutions. As deterministic data is at the heart of our platform, we believe that the partnership will enrich our current offering with verified and precise data sources from multiple data points for holistic audiences.” – says Tom about the partnership.
Thanks to the strategic partnership between adsquare and 180byTwo, advertisers and their agencies can effortlessly access powerful data assets, which includes verified business listings, public tax filings, beacons, memberships, loyalty programs, associations, co-ops, SDKs and WiFi access points as well as various other sources of high-quality data.
“adsquare’s mobile marketplace enables advertisers a unique ability to use mobile data effectively. By including 180byTwo audience data in adsquare we aim to be a key part of clients and agencies mobile targeting solution. We aim to ensure that brands can reach their goals with authenticated B2B and B2C mobile audience data.” – says Ben Goldman, Co-Founder and CRO of 180byTwo. “We are excited to showcase our mobile-first mindset on the leading mobile-first data exchange. 180byTwo’s reach, accuracy and flexibility along with our ability to properly package audiences leveraging the right signals, we aim to deliver truly accurate insights that help make data actionable.”
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