We are proud to announce that as of today we’re officially in strategic collaboration with DatMean, aimed at helping accelerate adsquare’s Spanish market penetration. The agreement, which sees adsquare become priority partner for DatMean, is part of a series of alliances that DatMean is aiming to forge with strategic partners.

The partnership, dedicated to the Spanish market, offers our sophisticated data catalog to advertisers and other agencies and trading desks through the independent audience technology company and trading desk DatMean. It enables brands to choose the most relevant segments and enable them for better mobile programmatic campaigns.

For José Luis Valdivielso, CEO and Co-founder of DatMean, “Partnering with adsquare in Spain is a great opportunity for DatMean, and shows our commitment to accelerating the use of quality data in our market”.

“The Spanish market is evolving rapidly and we expect the demand for audience data and sophisticated mobile products to increase dramatically over the course of the year.” says our VP Demand EMEA Vincent about the partnership, and continues: “DatMean, a very experienced team with a strong tech and programmatic background, will represent adsquare by supporting local agencies and trading desks with the highest level of service and quality”.