We are happy to announce that grapevine marketing, an agency for employer branding and personal marketing, and adsquare, are collaborating to enable companies to recruit new employees with the help of location-based advertising. To achieve this, we are using our extensive portfolio of location data solutions to generate location-specific insights about grapevine’s target audience, and address them in the correct mobile moment.

According to a study of the online behaviour in Germany, more than 66% of 14-year-olds and a whopping 98% of 14-29-year-olds own a smartphone. For companies, this development offers new opportunities to target audiences with effective advertising. Beyond classic advertising targets, this channel can also be used for companies who would like to do employer branding and reach potential new hires.

An up-to-date analysis of grapevine marketing and adsquare shows where students are predominantly staying and what types of app groups dominate their smartphone screen.  To illustrate those insights, we analyzed the behavior 3.3 million anonymous users, who are regularly at universities, over 4 weeks, and pro
duced an infographic to illustrate the results.

For Adrian Knoll, Head of Digital at grapevine marketing, the collaboration with adsquare is an important strategic step: “Working with adsquare means that it is now possible for our clients to position themselves decisively in the right place, in the crucial decision-making instant, on the most personal of all end devices. adsquare offers us the necessary data and insights for our clients to run effective campaigns targeting potential employees.”

Download infographic here