adsquare And Gravy Analytics Partner To Enable Event-Based Audiences
We are delighted to announce our partnership with Gravy Analytics, leading provider of real-world consumer intelligence based on verified attendance, which enables marketers using our AMP to use Gravy’s unique location-based audiences for their programmatic advertising campaigns.
Gravy’s location-based audiences give marketers the added context and precision of event attendance. While other location-based audiences let marketers reach consumers observed at Madison Square Garden, Gravy Audiences enable marketers to reach those that attended a New York Liberty game, a Billy Joel concert or a WWE Live event. Gravy’s interest-based audiences like “NBA Basketball Fans”, “Pop Music Fans” and “Sports Fanatics” let marketers target only those consumers likely to be interested in their offer. Marketers can also create more engaging campaigns that speak directly to mobile consumers’ specific interests and activities.
“By partnering with Gravy Analytics, adsquare allows advertisers to access contextual event data, which is invaluable for targeting,” said our CEO Tom about the partnership. “The granular data provided by Gravy Analytics means that advertisers using adsquare’s AMP can now not only target concert or sports game goers, but also drill down to the specific music genre or sport type when building campaigns.
“We’re thrilled to enable marketers who use adsquare’s AMP to target mobile consumers based on the places they go and the events they attend in the physical world,” said Anurag Mehta, senior vice president and general manager for Gravy Analytics. “AMP allows marketers to assemble audiences to meet their precise campaign needs, and event attendance is the truest indicator of consumer commitment. There’s simply no better way to identify engaged, in-market consumers.”Back to the blog
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