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adsquare And HERE Partner To Boost Contextually Relevant And Effective Advertising

We are happy to announce our partnership with HERE Technologies, which enables us to enhance our Audience Management Platform(AMP) with high quality location data from HERE, one of the leading location companies globally. 

 

The partnerships gives us access to HERE Places Extract, HERE’s global database of places, covering 70 million geocoded places, to better understand consumers real-world behavior and support contextually relevant and effective advertising for our expanding customer portfolio. 

 

“We are excited about our partnership with HERE, because it enables us to expand our dataset footprint to cover the whole globe,” said Tom Laband, CEO and Co-Founder of adsquare. “HERE is one of the leading location companies and enables us to offer advertisers and their agencies an incomparable level of precision and accuracy for hyperlocal campaigns.”

 

“We are delighted to work with adsquare and to enable access to our fast-expanding index of places data,” said Bruno Bourguet, SVP Sales & Business Development at HERE. “This is a novel way to exploit the HERE places data through a robust segmentation and bidding platform.”

 

 

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About Alexandrina

AlexandrinaAlexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

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