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Adsquare and Spatial.ai partner, adding a new data dimension to programmatic advertising

We’re excited about our data partnership with Cincinnati based Spatial.ai. Digital marketers are now able to make use of geosocial segments for more effective OOH planning and programmatic media buying in the US.

Spatial.ai organizes billions of location-based social media data points and translates these into 72 easy-to-use social entries. Segments such as ‘Happily Ever After’, ‘Student Life’ and ‘Fitness Obsession’ have been integrated with our Audience Management Platform and are available as part of our real-time proximity targeting product. Via our proprietary pre-bid integrations, Spatial.ai’s segments can be seamlessly activated on your DSP of choice

With over 70%, North America has one of the highest social media penetration rates in the world. The smartphone penetration rate is at an equally high level. Organizing this vast amount of user generated social data into a comprehensible audience segmentation is truly unique and helpful for advertisers who can now better understand what people really have on their minds in precisely defined geographic areas.

Continue to our newsroom for the official press release or contact us directly with any queries you might have.

 

 

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About Christoph

ChristophChristoph is VP Marketing and based in Adsquare's head office in Berlin. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa and is also a bad drummer.

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