adsquare and Spatial.ai partner, adding a new data dimension to programmatic advertising
We’re excited about our data partnership with Cincinnati based Spatial.ai. Digital marketers are now able to make use of geosocial segments for more effective OOH planning and programmatic media buying in the US.
Spatial.ai organizes billions of location-based social media data points and translates these into 72 easy-to-use social entries. Segments such as ‘Happily Ever After’, ‘Student Life’ and ‘Fitness Obsession’ have been integrated with our Audience Management Platform and are available as part of our real-time proximity targeting product. Via our proprietary pre-bid integrations, Spatial.ai’s segments can be seamlessly activated on your DSP of choice.
With over 70%, North America has one of the highest social media penetration rates in the world. The smartphone penetration rate is at an equally high level. Organizing this vast amount of user generated social data into a comprehensible audience segmentation is truly unique and helpful for advertisers who can now better understand what people really have on their minds in precisely defined geographic areas.
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