First-party Loyalty Data From Fidall Available Via adsquare
We are pleased to announce the addition of first-party loyalty data from Fidall within our AMP. Consumption data from loyalty cards provided by Fidall is now available and can be activated programmatically used by media agencies, trading desks and their advertisers.
“Fidall is a key player in terms of point-of-sale data,” says our VP Demand EMEA Vincent Tessier, and continues “We are delighted and proud to have signed this partnership with Fidall, a leading application bringing value to our offer in France. This is interesting from more than one perspective, as this is the addition of a new first-party data provider, but on top, it also gives advertisers 100% purchase and retail-based data. “
Our sophisticated modelling platform allows buyers to combine multiple data sources from numerous vendors and activating them in real-time (pre-bid). Thus, buyers can target an audience such as “Fashion addict”, which they would have created based both on places visited (trendy fashion shops, for example), and also on the data derived from purchasing habits based on loyalty cards (Promod, H & M and others, via the Fidall app).
For Yann Casanova, founder of Fidall, this partnership responds to an increasing market demand: “Beyond geolocation and sociodemographic data, Fidall allows advertisers to target a certain type of products or the best customers of a specific retail brand. The partnership with adsquare enables advertisers to get quick access to our data portfolio and segmentation criteria, which are essential in Drive-to-Store campaigns.”
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