I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.
If you don't want to leave your contact details, email us at info@adsquare.com

First-party Loyalty Data From Fidall Available Via adsquare

We are pleased to announce the addition of first-party loyalty data from Fidall within our AMP. Consumption data from loyalty cards provided by Fidall is now available and can be activated programmatically used by media agencies, trading desks and their advertisers.
“Fidall is a key player in terms of point-of-sale data,” says our VP Demand EMEA Vincent Tessier, and continues “We are delighted and proud to have signed this partnership with Fidall, a leading application bringing vLogo_fidall_adsquarealue to our offer in France. This is interesting from more than one perspective, as this is the addition of a new first-party data provider, but on top, it also gives advertisers 100% purchase and retail-based data. “
Our sophisticated modelling platform allows buyers to combine multiple data sources from numerous vendors and activating them in real-time (pre-bid). Thus, buyers can target an audience such as “Fashion addict”, which they would have created based both on places visited (trendy fashion shops, for example), and also on the data derived from purchasing habits based on loyalty cards (Promod, H & M and others, via the Fidall app).

For Yann Casanova, founder of Fidall, this partnership responds to an increasing market demand: “Beyond geolocation and sociodemographic data, Fidall allows advertisers to target a certain type of products or the best customers of a specific retail brand. The partnership with adsquare enables advertisers to get quick access to our data portfolio and segmentation criteria, which are essential in Drive-to-Store campaigns.”



Back to the blog

About Alexandrina

Alexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.