In a scene as dynamic as mobile programmatic, it’s essentially important for advertisers, agencies and trading desks to rely on programmatic platforms that enable and empower them to get the right message to the consumer at the most relevant mobile moment. One of the leading DSPs in this ecosystem is DoubleClick Bid Manager by Google, and today we are excited to announce that adsquare’s rich audience data is now accessible through DBM.

Leading trading desks are already taking advantage of this powerful integration:

„adsquare’s Audience Management Platform gives us access to a vast array of mobile data and enables us to create more precise customized segments.” said Sebastian Trosch, Head of AOD, Vivaki, “Making this data available within Google’s DBM gives us more flexibility for successful mobile programmatic campaigns.”

Our AMP is employed by audience buyers who require access to a vast array of data dimensions, comprehensive modeling tools and sophisticated and reliable reporting.The integration enables advertisers, agencies and trading desks to embed campaigns with a holistic view of their target group, through sophisticated segments built over time, and connect the dots between people’s real world and mobile behaviour.

“adsquare’s integration with the leading global DSPs enables agencies and trading desks the freedom to supercharge their campaigns with powerful audience data in and seamless and effective way”, said adsquare’s CEO Tom Laband.