What makes you special as a company?

adsquare is a real-time data exchange platform that gives advertisers access to accurate data on a large scale. In this way, we enable relevant campaigns based on target groups and their context. Our platform works mainly with data from mobile devices and uses the company’s own location data analysis. Our Self Service Audience Management platform allows advertisers to buy, segment and activate data for a programmatic platform of their choice. In order to meet the high European data protection standards, our platform was developed around the topic of privacy. For larger projects, we make it possible to use the adsquare Data Alliance, which combines detailed data from app publishers with validated third-party segments.

How do you and iCrossing benefit from each other?

adsquare creates a neutral and transparent marketplace that gives advertisers the opportunity to address target groups in the right context with relevant advertising messages. Exactly what customers need today. The partnership with iCrossing makes this customer wish come true. Via our platform, iCrossing can access targeting and analytics solutions and thus identify data-driven, tailor-made target groups for its customers. The result: more effective campaigns. Especially attractive and promising for the future: With our audience targeting solution, data points from mobile, online and offline sources can be linked. In addition, access to data providers such as Experian, Grapeshot, GfK, Kochava, Unacast and many others makes the cooperation between adsquare and iCrossing a powerful tool in the advertising market.

What topics does your company plan to address with iCrossing in the future?

Today’s consumers expect an individual approach from the companies they interact with. With our strategic partnership, we enable iCrossing’s customers to develop a truly unique selling proposition based on the diversity of mobile data and a holistic understanding of their target groups. With the help of demographic data from the adsquare Data Alliance, iCrossing customers can use verified, high-quality data sets. In addition to several standard segments (interests, brand affinity, etc.), adsquare offers customer-specific segments that are tailored to the specific needs of the advertiser. adsquare and iCrossing are an ideal combination when it comes to modern, highly efficient, data-based online marketing.

Originally published on iCrossing’s blog: https://www.icrossing.com/de/partner-des-monats-adsquare