adsquare And HERE Expand Partnership To Enhance Segmentation Offering
With 2017 Advertising Week kicking off, we are very happy to announce that we are expanding our relationship with HERE, global map data and location services provider, to further improve the segmentation and attribution work of media buyers. With the expansion of the partnership, we at adsquare are the first to enhance our segmentation offering with HERE’s global and true set of 2D building footprints and venue maps, which are part of HERE’s industry-leading Reality Index™ mapping infrastructure.
“The world of location data in AdTech is changing,” said Hervé Utheza, Head of Advertising at HERE. “Brands and marketers are looking for transparency in data science, better campaign performance and ROI from attribution modeling. This means that quality, real world, static data becomes more important in an age where transparent data science is demanded by sophisticated buyers.”
HERE creates, aggregates and maintains this global database of 2D building footprints, polygons, and venue maps in more than 120 countries, at scale. HERE is a neutral data platform player for the advertising and marketing technologies world, with global solutions ranging from true data offerings to web services and location related technologies.
“We are excited to expand our partnership with HERE to the next stage,” said Tom Laband, CEO and Co-Founder of adsquare. “The added granularity enabled by the HERE Reality Index enables our clients to run even more precise mobile campaigns and advanced analytics.”
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