adsquare integrates with adtech company Adition
We are delighted to announce that we have added another platform to our growing list of platform partners, which brings us one step closer to achieving our vision to provide agencies the freedom to activate their audiences on their platform of choice.
The partnership with Adition technologies AG means that advertisers and agencies can access extensive socio-demographic, household, weather and personal preference data via adsquare’s AMP directly into Adition’s DSP.
With the partnership in place, Adition’s customers are able to combine the various data sets and use them to build custom, as well as use pre-defined mobile audience segments that can be integrated into mobile programmatic campaigns.
“We are very excited to integrate our audience management platform with one of the leading enterprise marketing platforms in Europe – Adition.”, says Tom Laband, CEO of adsquare.
“Mobile programmatic advertising is one of the most important future markets for media. It is essential for us to offer access to rich data at scale via neutral and independent platforms”, said Jörg Klekamp, Chairman at Adition technologies AG.
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