We’re happy to announce that adsquare is now an official member of IAB France. The recent addition means we are now active IAB members in the top 3 leading EU mobile markets: UK, Germany and France.

The IAB is one of the most significant institutions in our industry, comprised of over 650 leading media and technology companies. In France and beyond, we’re looking forward to contributing further research, whitepapers and talks on mobile, data and the programmatic ecosystem. We’re also thrilled to be opening a new office in Paris, as we expand to meet the increasing international demand for mobile audience data. Enchanté!

With IAB membership in the top markets and mobile audience data available for a total of 7 EU countries, adsquare’s vision of becoming the primary source for mobile audience data in Europe is well under way.