×
I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.
If you don't want to leave your contact details, email us at info@adsquare.com

Adsquare Launches “Audiences in Motion” and Reinvents Geo-contextual Targeting for Mobile and DOOH Advertising.

Marketers are always in the lookout for new solutions that help them predict human mobility and reach their audiences more effectively. In our constant effort to facilitate geo-marketing strategies, we have developed “Audiences in Motion” as a new offering within Adsquare´s Proximity Targeting product. This solution is actionable via pre-bid API integrations in all relevant DSPs. 

For the “Audiences in Motion” segment, Adsquare combines mobile audience data with SDK-derived background movement data and connects the corresponding audience segments to country specific geometries and OOH locations. For each segment, Adsquare calculates indexes based on the ratio between all users seen within a geographic area and the desired audiences. These calculations allow Adsquare to score each audience segment for each geometry and for each hour of the day. For full control about quality and reach, marketers are able to change the index values in Adsquare’s self-service platform. Adsquare understands what parts of cities are more visited when and by whom, enabling marketers to run targeted ads in real-time with a lot more precision. 

Adsquare is the only data company to offer real-time location-contextual targeting solutions with global scale in more than 20 countries. Location contextual targeting works without cookies or Mobile Advertising ID and is therefore privacy compliant by nature.  

In short, our technology enriches mobile devices’ or DOOH screens’ geo-location sent in the bid request with spatial data in real-time. This way, advertisers can reach audiences or OOH screens based on their location context in the moment of an ad impression, allowing a more significant and personalized advertising impact. 

A press release about “Audiences in Motion” can be found in our newsroom.

Discover our Audiences in Motion and book your platform demo with one of our customer representatives today. 

 

Back to the blog

About Giulia Grazzini

Giulia is the Senior Marketing Manager of Adsquare. Originally from Italy, she landed in Berlin after many years in the City that Never Sleeps and in beautiful Sydney.

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.