adsquare Launches Private Marketplace for Mobile Audience Data And Announces New Data Partnerships
In a response to the demand for more granular audience data to enable moment marketing and improve advertising relevance, today we are thrilled to announce the launch of our private marketplace feature, alongside addition of new data providers to our platform.
“Making mobile data accessible through a private marketplace is a crucial step for our industry. With this extension, we address the concerns of data owners regarding data leakage and ownership. Building a secure infrastructure is the foundation for making more data available, which leads to more relevant advertising” said our CEO Tom about the launch of the private marketplace for data.
With our AMP (Audience Management Platform) data owners can easily onboard their data, segment it and offer it via the marketplace. This data can then be widely distributed to advertisers and their agencies via our integrations with leading global DSPs, including Google’s DBM, TheTradeDesk and AppNexus.
“Our deep pre-bid integrations with leading DSPs enable us to enrich the bid-stream in real-time.” explains further our CTO and co-founder Fritz Richter “This sophisticated integration is needed to enable location targeting and moment marketing, and it is also a benefit in terms of data security. Data providers’ segments never leave our platform in a bulk; data is just used for real-time enrichment.“
In addition to the marketplace launch, we are extending our impressive existing data portfolio which currently features providers such as Acxiom, Mastercard and TomTom, to include publishers, app developers and other companies who draw from their direct relationship to the users.
Read more in the full press release
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