adsquare names new Director of OOH
Katie Batchelor, former JCDecaux Head of Sales – Partnerships, joins to accelerate the adoption of adsquare’s OOH offering globally.
Our hypothesis is that OOH advertising is at the tipping point of its own data revolution. Thanks to the availability of our spatial, audience and movement data at scale, OOH advertising is set to become every bit as context-aware, measurable and programmatic as online advertising. adsquare creates a new frontier in data-driven advertising – an emerging world of opportunities to make a brand’s out-of-home campaigns more relevant and impactful. Therefore, we’re pleased to announce the appointment of Katie Batchelor as Director of OOH at adsquare. Based in adsquare’s London office, Katie will support OOH operators and advertisers alike and bring adsquare’s OOH Planer to market globally – our proprietary platform solution designed for better OOH planning, programmatic activation, re/targeting and footfall measurement.
Katie has been working in the media industry for nearly 20 years, having started her career at Clear Channel, then gaining further experience at CBS Outdoor (Global), Microsoft, O2 Media, WEVE and Blis. Katie’s recent role was with leading outdoor advertising specialist JCDecaux, where she ran the Partnership team looking after the top 20 clients.
“When the role came up to lead the adsquare OOH offering, it felt like the perfect opportunity to really utilise all of the experience which I had gained during my career to date. My view is that 2020 will be the year where we see significant growth in data-led OOH, programmatic DOOH and increased measurement for OOH including footfall and insights. I’m really looking forward to being part of the biggest growth area in our industry and I think adsquare is in a perfect position to lead the charge.” – Katie Batchelor, adsquare Director of OOH
“adsquare is driving forward its OOH offering, helping OOH operators and advertisers to utilise mobile data and deliver programmatic DOOH campaigns. Hence, Katie’s OOH and mobile expertise make her the perfect fit for this new role and we’re thrilled to have her on board. Katie’s passion and sense of belonging within the world of OOH advertising will help us strengthen our leadership position.” – Tom Laband, adsquare CEO & co-founder
If you’re interested in learning more about the future of OOH advertising and adsquare’s capabilities, read our whitepaper on the data-driven transformation of OOH.
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