I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.
If you don't want to leave your contact details, email us at info@adsquare.com

Adsquare names new Director of OOH


Katie Batchelor, former JCDecaux Head of Sales – Partnerships, joins to accelerate the adoption of Adsquare’s OOH offering globally.  

Our hypothesis is that OOH advertising is at the tipping point of its own data revolution. Thanks to the availability of our spatial, audience and movement data at scale, OOH advertising is set to become every bit as context-aware, measurable and programmatic as online advertising. Adsquare creates a new frontier in data-driven advertising – an emerging world of opportunities to make a brand’s out-of-home campaigns more relevant and impactful. Therefore, we’re pleased to announce the appointment of Katie Batchelor as Director of OOH at Adsquare. Based in Adsquare’s London office, Katie will support OOH operators and advertisers alike and bring Adsquare’s OOH Planer to market globally – our proprietary platform solution designed for better OOH planning, programmatic activation, re/targeting and footfall measurement. 

Katie has been working in the media industry for nearly 20 years, having started her career at Clear Channel, then gaining further experience at CBS Outdoor (Global), Microsoft, O2 Media, WEVE and Blis. Katie’s recent role was with leading outdoor advertising specialist JCDecaux, where she ran the Partnership team looking after the top 20 clients. 

“When the role came up to lead the Adsquare OOH offering, it felt like the perfect opportunity to really utilise all of the experience which I had gained during my career to date. My view is that 2020 will be the year where we see significant growth in data-led OOH, programmatic DOOH and increased measurement for OOH including footfall and insights. I’m really looking forward to be Adsquare Director of OOH

“Adsquare is driving forward its OOH offering, helping OOH operators and advertisers to utilise mobile data and deliver programmatic DOOH campaigns. Hence, Katie’s OOH and mobile expertise make her the perfect fit for this new role and we’re thrilled to have her on board. Katie’s passion and sense of belonging within the world of OOH advertising will help us strengthen our leadership position.” – Tom Laband, Adsquare CEO & co-founder 


If you’re interested in learning more about the future of OOH advertising and Adsquare’s capabilities, read our whitepaper on the data-driven transformation of OOH.


Back to the blog

About Christoph

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare's head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.