adsquare on targeting, measurement and DOOH
Tune in and listen to what our General Manager UK, Andy Beames, has to say about adsquare’s targeting and measurement capabilities and how these can be applied in the world of programmatic advertising – may it be for mobile, desktop or out-of-home.
“As an independent data business, we’re able to provide store visit measurement capabilities across a range of DSPs. This allows media buyers to have a full view of the ROI of their media campaign across almost all channels – digital, OOH, even search and YouTube.” (AB)
With 15 years of experience in digital, Andy also has a good nose for industry trends and speaks about the future of OOH.
“The future of OOH is about programmatic trading – bringing the same level of autonomy and efficiency to OOH that digital has got used to.” (AB)
Click the video below to watch the full interview from Mobile Marketing Magazine, held at their ‘Programmatic Lunch’ in London end of November.
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