3 min read 
Adsquare is delighted to announce the appointment of Melvin Wong as Sales Director, North Asia. Melvin will be based in the newly opened company office in Hong Kong and he will report to Adsquare’s General Manager APAC, Nicolas Méar.In order to address more efficiently the growing customer demand in the region, Adsquare has decided to open a brand new office in Hong Kong. Led by Melvin Wong, Hong Kong is Adsquare´s tenth office with Berlin, Düsseldorf, London, Madrid, Milan, New York, Paris, Singapore, and Sydney.
Melvin is joining Adsquare from global media platform Teads where he demonstrated a progressive 6-year-growth, starting as Business Developer in New York City to finally become Teads´s first Sales Manager in Hong Kong. Prior to that, Melvin acted as Business Developer at programmatic platform Triplelift. As Sales Director, North Asia of Adsquare, Melvin will lead top-line growth across all company solutions, with direct oversight of the company’s sales and client relationships in Hong Kong, Taiwan, Japan, and South Korea. Melvin will foster existing relationships and will identify new accounts with a potentially significant impact on Adsquare´s long-term success.
“To support our expansion in APAC and bring a tighter focus on customer relationships in North Asia, we needed an expert with the knowledge and the confidence to help Adsquare remain competitive and grow even further. Melvin will be a key asset to help clients maximize their ROI via our data-driven solutions for Targeting, Measurement and OOH Planning and Activation.” says Nicolas Méar, General Manager APAC at Adsquare.
“I’m thrilled and grateful to join the Adsquare team in APAC. Adsquare’s technology, capabilities, and data integrity are second to none, enabling key insights for advertisers and brands to drive effective and successful campaigns. I look forward to helping Adsquare further drive their footprint in North Asia.” says Melvin Wong.
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