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adsquare Partners With GfK To Take Mobile Advertising To A New Level

We are happy to announce that we’ve partnered up with GfK – the trusted source for consumer insights on global level, to take mobile advertising to a new level. The combination of rich consumer insights and our real-time mobile platform makes this integration a powerful tool for advertisers.

 

GfK’s offering provides essential global insights matched with local market intelligence. Thanks to the partnership between GfK and adsquare, advertisers and their agencies can effortlessly access detailed, local insights on financial market segments, consumer styles and purchasing power for up to 60 retail product lines. 

 

“GfK is a trusted source for consumer insights on a global level. Offering GfK’s well-known and detailed consumer insights on our data platform is an important step in our strategy to make high-quality data from offline, online and mobile sources available for mobile programmatic advertising.” said our CEO Tom about the partnership.

“Thanks to our data being offered on adsquare’s mobile marketplace, advertisers significantly enhance their mobile targeting. Automatic and real-time access to reliable and precise data on consumer segments and other local market potential indicators is key to success in mobile advertising”, added Friedrich Fleischmann, Managing Director of GfK’s Geomarketing division.

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About Alexandrina

AlexandrinaAlexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

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