adsquare partners up with PlaceIQ
Yeah, you read it right. Our data partnerships team is working hard to continuously expand and improve the data offering in our platform.
We are happy to announce our partnership with PlaceIQ, the premier location intelligence company. Our businesses have collaborated to organize millions of locations into over 700 real-time POI collections, addressing 10 key verticals, including automotive, financial services, retail and travel. The branded datasets have been integrated with the adsquare Audience Management Platform (AMP), a self-service data marketplace directly connected to leading Demand Side Platforms (DSPs).
PlaceIQ’s data is actionable as part of our Proximity Targeting product, allowing marketers to make use of location-based segments for more effective OOH planning and programmatic media buying in the U.S.
Our CEO and Co-Founder, Tom Laband, comments, “Advertising that is customised to the geographical context of users leads to a higher brand impact and boosts drive-to store campaigns. As a data marketplace, we give our clients the choice to work with best-in-class partners, depending on their intended use case.”
A corresponding press release can be found in our newsroom.
For any questions and queries feel free to reach out to us via our contact form.
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