adsquare Partners With Adelphic To Allow Flexibility, Control And Transparency
We are very happy to announce our strategic partnership with Adelphic, as featured in MediaPost, which allows “programmatic buyers flexibility, control and transparency”
The partnership helps connect the dots between “consumer’s mobile and real-world behavior” in order to provide relevant advertising at scale. Thanks to this partnership, Adelphic’s customers will be able to to activate audiences created via our self-service Audience Management Platform based on location, household, purchase, socio-demographic and app usage data across EMEA.
Our CEO Tom said about the partnership “Adblocker adoption has grown in the EMEA region faster than other markets, which makes it even more important that marketers and their agencies focus on delivering well-targeted ads, and the right data is among the biggest pieces required in solving that puzzle,”.
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