adsquare Joins Forces With AOL On Global Scale
We are thrilled to announce our partnership with AOL to provide unique opportunities to both publishers and advertisers. The ONE platform by AOL is a unified programmatic platform enabling optimization against campaign goals across all screens, formats and inventory types. The partnership brings mobile and online usage data for both holistic mobile audience mapping for publishers, and ‘in-the-moment’ mobile audience targeting for advertisers.
“We are pleased to join forces with AOL on a global scale to make mobile advertising more relevant. Mobile is so much more than the most personal channel for targeting customers. It is also the most consistent identifier, and source of a broad set of data. adsquare’s Audience Management Platform offers a single access to multiple data sources and dimensions to create powerful audience segments.” said our CEO Tom about the partnership.
adsquare’s rich mobile-first data covering 12 markets – US, UK, Germany, France, Italy, Spain, Denmark, Sweden, Norway, Finland, Austria and Switzerland will enable users of the AOL ONE platform to improve the quality and value of publishers’ inventory by serving enhanced premium, contextual audiences to advertisers in real-time, on mobile devices and across screens.
“This new partnership brings a wealth of opportunities for both publishers and advertisers. By bringing adsquare’s data on board, we are enhancing our already strong ability to deliver quality, scalable, holistic audiences for advertisers to reach and for publishers to monetize. Our open philosophy means we can offer multiple data sets to help advertisers build powerful brands and publishers to grow revenues.” added Alex Timbs, Head of Data & Attribution at AOL International.Back to the blog
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