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adsquare Partners With AZ Direct To Offer Extensive Socio-Demographic Data

We are pleased to announce our partnership with AZ Direct, a subsidiary of the digital marketing division of Arvato Bertelsmann AG, to provide high quality household data for the German market via the AZ DIAS platform. This important integration will allow adsquare to offer direct advertisers and agencies a plethora of choice when it comes to local data, helping them run more successful mobile programmatic campaigns.

 

Super-charged into our self-service Audience Management Platform that allows advertisers to seamlessly explore, create and activate the right mobile audiences for a precise and accurate targeting, the household data provided by AZ Direct enables the activation of extensive socio-demographic characteristics into mobile audience modelling.

 

„We are happy about extending adsquare’s product with targeting data from our AZ DIAS“ says Dirk Kemmerer, Managing Director at AZ Direct about the cooperation, „In addition to this, we are also dedicated users of the self-service tool within our own Trading Desk.”

Our CEO Tom welcomes the partnership: „Our Audience Management Platform offers advertisers and agencies access to a vast array of premium data partners. Our collaboration with AZ Direct is key for both household data and CRM targeting.”

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About Alexandrina

AlexandrinaAlexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

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