adsquare Partners With Conexance To Enable Targeting On Mobile Programmatic
Smartphone use has increased steadily over the past couple of years. According to a study carried out by Flurry Analytics in January 2017, a mobile analysis solution owned by Yahoo, the time spent on applications increased sharply between 2015 and 2016 (+ 69%).
We are happy to announce that adsquare now partners with Conexance to allow Conexance to enable its targeting capabilities on mobile programmatic, particularly in-app.
Conexance allows brands to improve their targeting and, ultimately, to optimize their marketing expenses. Conexance solutions enable the “right” person to be reached at the right time by offering products and services adapted to their needs.
“Mobile programmatic is still not the norm when it comes to digital advertising. Although the trend of adoption of mobile is increasing, the potential is still undiscovered “, says Laurent Madeleni, Digital Director at Conexance, adding “Partnering with adsquare to enable our precise targeting in mobile programmatic positions Conexance in leading role in the advertising space”.
“By partnering with adsquare, our customers benefit from the power of Conexance targeting on a new level, the mobile. “Explains Didier Farge, President at Conexance, adding “Our customers will now be able to deliver targeted advertising content within mobile applications.”
“Adding the Conexance data is an important step for adsquare and our customers. The purchase or transactional data is a powerful data that allows to qualify the users in a very precise and rich way. In addition to this data quality, Conexance has a very good coverage in terms of volume. This allows our clients to build segments that not only relevant, but also scalable “, said about the partnership our VP EMEA Vincent Tessier.Back to the blog
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