We are thrilled to announce our partnership with programmatic platform for digital out-of-home (DOOH) posters Displayce. This strategic agreement will allow any single audience segment for the first time in Europe to be activated for both mobile display and DOOH campaigns.

“We started from the finding that: 62% of the DOOH programmed campaigns that we have displayed were also rolled out on mobiles. However, until now there was no automated solution allowing you to create a single audience segment and activate it simultaneously on two DSPs dedicated to these two media channels. Our clients want to be able to optimize their budgets and save time when creating their cross-media campaigns,” said Laure Malergue, founder of Displayce.

The partnership between adsquare and Displayce helps advertisers compose their audience segments on our self-service Audience Management Platform (AMP), choosing from thousands of sociodemographic, consumption and movement attributes. Then they can activate their audience segment on the Displayce DSP adding all the qualification criteria for display panels, such as formats, geolocation or contextualisation. This way advertisers can maximize the broadcasting of their mobile campaigns to any single audience by accessing a new DOOH inventory of over 30,000 digital panels.

“Mobile is the mobility media, and there are many synergies with DOOH. We are delighted that the integration with Displayce makes activations between DOOH digital posters and mobile display simple and easily actionable. This is a step forward for our industry and for the future of omnichannel programmatic advertising”, said Vincent Tessier, our VP Demand EMEA.