adsquare partners with IRI to offer purchase data in the UK
Digital marketers are now able to make use of IRI purchase data for more effective OOH planning and programmatic media buying in the UK.
We’re delighted to inform you about our data partnership with IRI, the leading provider of big data, predictive analytics and forward-looking insights. IRI Liquid DataⓇ datasets will be available in our Audience Management Platform for seamless activation in your DSP of choice and can be applied to all programmatic channels – web, mobile, audio, CTV and OOH.
IRI’s granular purchase data shapes decisions at FMCG, over-the-counter health care, retail and media companies across the globe, helping them to personalise their marketing and grow their business.
Carl Carter, Marketing Effectiveness Director at IRI comments on the partnership; “It has been an ambition of the business to be able to fuel more effective and efficient media spend further up the media planning and activation process. Working with adsquare will realise this ambition and allows brands and their agencies to plan and buy with the confidence that their media spend is optimised for success before it is even live!”
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