adsquare Partners With LoopMe for More Effective Video Campaigns
We are happy to announce that we’ve partnered up with LoopMe – the mobile video platform, which reaches 2 billion devices worldwide, joining forces to combine location data and Artificial Intelligence (AI) for more effective mobile video marketing campaigns.
“The combination of adsquare’s data exchange and LoopMe’s Artificial Intelligence optimization, creates a whole new range of mobile marketing opportunities.” said our CEO Tom about the partnership. “Mobile data allows advertisers to target exactly the consumers they want to reach – in the crucial mobile moment”, he also added.
“The campaigns that we’ve help run already have been highly effective and exceeded benchmarks when AI was implemented. We were able to pass back to the client, the Advertising IDs of users who had the brand’s app installed, which meant they can measure any uplift in purchases and determine ROI” added Stephen Upstone, CEO and co-founder of LoopMe.
Most recently, adsquare and LoopMe worked together on a successful campaign, where together they geo-fenced the Digital Out of Home (DOOH) adverts, so that when an ad-serving opportunity arose, the client’s creatives were served to users within proximity of the DOOH hotspots. Later, any user who was exposed to the DOOH ad, but was not served with the mobile video ad, was retargeted with the video. The campaign resulted in over 4 million views, with a 6X uplift in engagement when AI was applied compared to the control group.
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