adsquare Partners With mediasmart Mobile For Enhanced Mobile Marketing Capabilities
We are pleased to announce our pre-bid integration with mediasmart Mobile, a leading Spanish mobile DSP. The pre-bid integration will enable advertisers, agencies and trading desks to build powerful moment marketing campaigns. The integration also enhances mediasmart’s real-time decision making capabilities, allowing it to make bid adjustments based on dynamic data. Targeting can now be based around location, surroundings, app context and other influencing factors.
“Mobile audience data at scale plays a crucial role in successful moment marketing campaigns. Accessing those data points via the pre-bid integration with adsquare allows mediasmart’s clients to reach their target group with high precision at the crucial moment on their most personal device”, said our CEO Tom about the partnership.
The integration enables advertisers, agencies and trading desks to leverage data for panoramic mobile audience targeting.Through our self-service AMP, programmatic buyers will be able to gain full transparency and control over choosing the right data, creating audiences and customizing them. Thanks to the partnership, enriching the bidding process in real time will allow medmiasmart customers to target users contextually
“Moment marketing has become one of the most powerful advertising tools, and to access those mobile moments and understand the context of the user is the first step to successful targeting,” said Noelia Amoedo, CEO of mediasmart. “It allows our clients to build campaigns with a holistic view of their target group, through sophisticated segments built over time, and connect the dots between people’s real world and mobile behaviour” – she also added.Back to the blog
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