adsquare Partners With Mobfox To Combine High Quality Inventory With Audience Data
We are happy to announce our partnership with global mobile advertising platform Mobfox that integrates adsquare audience data directly—allowing DSPs to access this data through a single integration with Mobfox. For the first time, DSPs can now benefit from data provided by adsquare, without requiring a second integration.
According to the latest 2017 IAB report, mobile accounts for a majority of total digital ad spend in the US. As advertisers allocate larger budgets to mobile, they have also realized that better segmented audience data yields more successful mobile campaigns.
The integration between Mobfox and adsquare enables DSPs to benefit from Mobfox’s high quality inventory together with and combine it with data from adsquare, providing DSPs with more segmented audience data and thus a better understanding of their audience’s behavior.
“By partnering with a global leader such as Mobfox and for the first time offering our data through a single integration with the Mobfox SSP, we’re able to provide clients with access to better data on a larger scale in a more efficient manner.” said our CEO Tom about the partnership.
“We are constantly looking for ways to provide advertisers with more segmented data that allows them to run more targeted, effective, and successful campaigns. Hosting the data directly on our platform means we are saving the DSPs a secondary integration and effectively reducing latency, possible errors, and data leakage.”, said Kumaran Sambandam, VP Mobfox Exchange.
Mobfox, a top international mobile advertising platform, works with over 175 DSPs and 40,000-plus registered publishers, as well as leading mobile advertising companies. Mobfox has a proven track record of providing clients and media partners with access to innovative mobile programmatic advertising solutions, including a supply-side platform (SSP) as well as serving as a single gateway for mobile, video and native ad inventory management via a real-time bidding (RTB) marketplace.
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