adsquare Partners With Motionlogic To Leverage Statistical Telco Data
We are pleased to announce our partnership with geodata provider Motionlogic, a fully-owned subsidiary of Deutsche Telekom AG, to enable the use of demographic data for mobile programmatic for the German market.
Motionlogic, created by the R&D department of Deutsche Telekom, specializes in processing anonymous signalling data from Deutsche Telekom’s mobile network, which adsquare then activates for more precise targeting in mobile programmatic campaigns. The demographic data used in campaigns is anonymous and aggregated, so that no conclusions can be drawn on individual basis.
Tom Laband, CEO and Co-founder of adsquare said about the partnership: “Telcos like Deutsche Telekcom, have in-depth insights about the mobility patterns of potential customers. Providing this information in an anonymized and privacy-friendly way gives advertisers new opportunities for making mobile advertising even more relevant, while minimizing their losses.”
For Norbert Weber, Senior Business Development Manager at Motionlogic, the collaboration represents an important strategic step: “We often discover patterns in our data that sometimes actually confirm assumptions. One of the insights that we were able to gain was that on average there are more males on the highways. In big city’s high streets it is the other way around – more females can be found there. This information can now systematically be used by advertisers in a privacy-friendly way. “Back to the blog
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