×
I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.
If you don't want to leave your contact details, email us at info@adsquare.com

Adsquare Partners With OOH DSP Sage + Archer

New partnership brings Adsquare’s privacy-friendly audience data to OOH advertisers in Germany, the U.K and the Netherlands. 

Sage + Archer is a European programmatic DOOH media buying platform enabling marketers to reach their audiences on digital out-of-home in real time, with trigger-led, data-based campaigns. 

With this new partnership the Sage + Archer DSP is now offering marketers to apply Adsquare data segments for more precise DOOH campaigns. Adsquare’s data covers a variety of verticals such as automotive, CPG, food & drink, and retail. Top segments used in online advertising can now be easily applied to DOOH to reach consumers in the physical world.

Adsquare combines mobile audience data with SDK-derived background location data to index DOOH screens based on the ratio between all users seen in proximity to the inventory and users seen at the screens which are part of the targeting segment of choice. These calculations allow Adsquare to score each DOOH screen, so buyers can target those that have a high propensity of reaching their desired audience segment. 

Not only do Adsquare and Sage + Archer share the same passion for innovation, the companies are also ensuring full transparency and verified data for a privacy-first industry.  

 

Back to the blog

About Christoph

Christoph is VP Marketing and based in Adsquare's head office in Berlin. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa and is also a bad drummer.

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.