adsquare Partners With Smadex Integrating Data Marketplace For Video Audiences
We are happy to announce our partnership with Smadex DMP offering advertisers access to our vast array of mobile data as well as access to first-party data through our private marketplace. Advertisers will be able to arrange, create and re-user their campaign audiences with one click, across any number of campaigns using our self-service Audience Management Platform. Our platform provides full control and transparency through advanced audience modelling tools including real-time reach forecasting.
“We are excited about the partnership with Smadex.“ says Vincent Tessier, VP Demand EMEA at adsquare. “As a mobile-first data exchange, we are eager about partnering with leading DSPs who put mobile in the center of their strategy. Making our data portfolio available to all Smadex clients is an important step for us, particularly because of the great video capabilities that Smadex offers”.
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