adsquare Partners With The Trade Desk To Serve Global Advertisers Rich And Reliable Data
We are very happy to announce our official partnership and integration with one of the leading DSPs in global advertising, The Trade Desk. With this strategic partnership, we are able to serve even more global advertisers, agencies and trading desks with our vast array of rich and reliable audience data.
With the pre-bid integration, we are enriching the bid stream in real-time, which allows The Trade Desk’s customers to target their audiences accurately, precisely and “within the mobile moment”.
Оur CEO Tom said about the partnership: “The demand for audience data is driving branding budgets in mobile programmatic as data becomes the new currency. Partnering with global leaders such as The Trade Desk gives their clients access to local audience data on a huge scale.”
“The Trade Desk aligns with companies that are unlocking huge potential for advertisers” said Jeff Green, CEO of The Trade Desk about the partnership, adding “Mobile audience data plays a crucial role in success and adsquare is a key player in today’s data-driven ecosystem.”
At adsquare, our aim is to give audience buyers access to the strongest data portfolio for mobile programmatic advertising available on the market. In order to achieve this, we have been building a full mobile data exchange which is accessible via our self-service AMP (Audience Management Platform), which allows advertisers and agencies full transparency and control over choosing the right data, customizing their audiences and activating them on their prefered buying platform.
Тhe full press release is available hereBack to the blog
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