adsquare Puts Advertisers In Full Control Of Creating Holistic Audiences With App Usage Data
Last week, we added an important milestone to our year-long mission to go beyond traditional data modelling by enabling buyers to combine data from different providers and dimensions and apply it in real-time at the pre-bid stage.
With the announcement of the addition of app usage data partners, which help us gather socio-demographics, interests and lifestyle data, we now put advertisers in full control of creating holistic audiences, leveraging a vast array of mobile and offline data dimensions.
“Making this data available in real-time enables moment marketing and holistic audience targeting, which results in more effective advertising for brands.”, said our CEO Tom for an exclusive article at MediaPost about the update.
The new partners include 42Matters, Adgnitio, Grapeshot, Mobilewalla and oneAudience, whose solutions derive audience segments based on app usage and context, each with a different angle, approach and local reach.
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