×
I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive adsquare\'s newsletter about industry insights and company news.*
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.

adsquare Puts Advertisers In Full Control Of Creating Holistic Audiences With App Usage Data

Last week, we added an important milestone to our year-long mission to go beyond traditional data modelling by enabling buyers to combine data from different providers and dimensions and apply it in real-time at the pre-bid stage.

 

With the announcement of the addition of app usage data partners, which help us gather socio-demographics, interests and lifestyle data, we now put advertisers in  full control of creating holistic audiences, leveraging a vast array of mobile and offline data dimensions.

 

“Making this data available in real-time enables moment marketing and holistic audience targeting, which results in more effective advertising for brands.”, said our CEO Tom for an exclusive article at MediaPost about the update.

 

The new partners include 42Matters, Adgnitio, Grapeshot, Mobilewalla and oneAudience, whose solutions derive audience segments based on app usage and context, each with a different angle, approach and local reach. 

 

 

Back to the blog

About Alexandrina

AlexandrinaAlexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.