adsquare VP Demand Vincent Tessier On IAB Blog: The PokémonGo Hype Alerts Marketers To New Opportunities
This week, our VP Demand EMEA Vincent Tessier published an opinion piece at the IAB UK Blog where he argues that the time has come for marketers to understand that a customer’s person’s local context says about the individual and its mindstate in that moment.
“The time has come for marketers to understand that – as good as it is to know where someone is – it is much more important to understand what a person’s local context says about the individual and its mindstate in that moment” says Vincent in the article.
The PokémonGo hype has alerted marketers for a number of new opportunities to target and attract customers, and mobile audience data is at the spotlight of those innovations.
Read Vincent’s full article at the IAB blog.
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