adsquare Appoints Key Executives Across US & EMEA
Following the rapid expansion of adsquare across the markets in the EMEA region and the US, we’re very happy to announce today the appointments of Michael Schlueter as VP Platform Partnerships & Strategic Projects, David Fieldhouse as Managing Director UK and Candice McDonald as Sales Manager US. The strategic appointments are part of the company’s vision to give advertisers access to accurate data at scale, enabling more relevant campaigns based on audiences and their context.
Michael Schlueter has over ten years of experience in the digital economy and a proven track record in areas such as corporate strategy and innovation, data-driven business models, and product management. Prior to joining adsquare, Michael was heading-up Innovation & Data Partnerships globally for GfK and played a key role in their corporate transformation and digitization process.
The UK market is the biggest advertising market in Europe which makes it central for adsquare’s future growth strategy. Heading the UK team, David Fieldhouse will help the company acquire new clients and bring new partnership agreements with leading agencies in the UK. David has twenty years’ experience working in the UK and US media industry. He was an early pioneer within the mobile industry becoming the first Head of Mobile at MediaCom back in 2008.
Entrusted with the role of supporting the US Sales team for the growing number of clients on the east coast is Candice McDonald, who has joined as a Sales Manager in adsquare’s New York office. Prior to joining adsquare, Candice was managing strategic accounts at Eyeota. Originally from Australia, she brings extensive agency experience in both the US and Australian markets. Candice will be managing the relationship with key clients from all leading agencies.
“Candice, David and Michael bring a variety of skill sets and experiences to adsquare,” said Tom Laband, our Co-founder and CEO. “Their expertise and enthusiasm will help us as we continue to move into new markets and grow existing ones providing clients with the best tools and solutions for programmatic advertising.” – he added.
Following the expansion, we’re also hosting an event for advertisers and their agencies in Chicago in the beginning of November. The “Audiences In Motion” thought-leadership conference series has already been a great success in NYC and across Europe, featuring speakers from Wavemaker, Forrester, The Trade Desk, Experian, HERE Technologies, and others. More information at Audiences In Motion.Back to the blog
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