I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.
If you don't want to leave your contact details, email us at info@adsquare.com

adsquare's Data is Now Available via AppNexus

appnexus Precise audience targeting requires tremendous reach. Our real-time integration with AppNexus is one of the first of its kind for mobile, demonstrating the increasing importance of real world behavioural data. With this new-found reach advertisers are guaranteed scalable, precise audience targeting, ensuring maximum campaign efficiency.

With regards to the integration Graham Wylie, AppNexus’ Senior Marketing Director EMEA & APAC said “adsquare’s holistic approach puts the user in focus and unlocks the true potential of mobile data. Rich and reliable audience information is at the very heart of programmatic advertising”.

Under The Hood

Our area of expertise is huge data. In Germany alone adsquare is able to enrich over 45,000 requests per second reaching over 20 million users per month and counting. The AppNexus integration means we now process more than 4 terabytes of data every month. Major global supply sources include MoPub, Nexage, PubMatic, Smaato and more. Audience segments are now accessible to console buyers and external bidders

On top of our 45 different audiences (and counting) on offer, we also provide the option for advertisers to custom build their own segments with raw data.

The future of ad buying is programmatic. Making our data available via one of the world’s leading Exchange platforms ensures an immense volume of traffic and unprecedented reach. This data is currently available in Germany, France and the UK with more markets to follow. The first big brand case studies will soon be available for download on our website.

Back to the blog

About Sebastian

Sebastian is Adsquare’s Co-founder & CFO. He is in charge of Finance, HR & Legal. Known for his attention to detail and his love for numbers, his biggest enemies are double spaces and typos.

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.