adsquare's Data is Now Available via AppNexus
Precise audience targeting requires tremendous reach. Our real-time integration with AppNexus is one of the first of its kind for mobile, demonstrating the increasing importance of real world behavioural data. With this new-found reach advertisers are guaranteed scalable, precise audience targeting, ensuring maximum campaign efficiency.
With regards to the integration Graham Wylie, AppNexus’ Senior Marketing Director EMEA & APAC said “adsquare’s holistic approach puts the user in focus and unlocks the true potential of mobile data. Rich and reliable audience information is at the very heart of programmatic advertising”.
Under The Hood
Our area of expertise is huge data. In Germany alone adsquare is able to enrich over 45,000 requests per second reaching over 20 million users per month and counting. The AppNexus integration means we now process more than 4 terabytes of data every month. Major global supply sources include MoPub, Nexage, PubMatic, Smaato and more. Audience segments are now accessible to console buyers and external bidders
On top of our 45 different audiences (and counting) on offer, we also provide the option for advertisers to custom build their own segments with raw data.
The future of ad buying is programmatic. Making our data available via one of the world’s leading Exchange platforms ensures an immense volume of traffic and unprecedented reach. This data is currently available in Germany, France and the UK with more markets to follow. The first big brand case studies will soon be available for download on our website.Back to the blog
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