AIM Interviews: Alex Rahaman, VP Programmatic, StrikeAd by Sizmek
We are delighted to share with you our latest AIM Interview with Alex Rahman, founder of StrikeAd, now part of Sizmek, where he holds the role of VP Programmatic.
Alex was the keynote speaker of our Audiences In Motion event in London, where he covered the topic of relevance in the mobile moment.
In the interview, Alex discusses with our VP Marketing Daniel the power of mobile moments in sending a personal message to the consumer.
Alex also put emphasis on the fact that a personalized, highly contextual advertising is only possible when data-driven decisions and creative go hand in hand together. Using data to determine the location and surrounding data points of a consumer, as well as being able to dynamically optimize the creative pushed to this consumer at the crucial mobile moment are key in achieving advertising relevance.
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