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Reach Relevant Users at the Right Moments

App-Contextual Targeting

What mobile app a consumer is using at a particular point in time is a good indicator of the consumer’s need or interest at that moment. adsquare’s App-Contextual Targeting is a powerful tool to provide relevant advertising experiences to consumers in these moments.
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Leverage Granular Targeting

With App-Contextual Targeting you are in full control to reach users only within desired mobile app groups. Define targeting by:
App Ratings
App Performance
App Category
App Language

Ensure Brand Safety

Benefit from advanced tools protecting your brand safety and prevent budget waste:

Fraud Prevention

Target apps with low to no risk of ad fraud

Brand Safety Protection

Exclude apps with offensive language, adult content, gambling, violence, etc.

Ad Viewability

Reach the desired viewability for your campaigns

Ad Engagement

Target apps with high levels of ad engagement

Be Relevant without Using Personal Data

Targeting relevant audiences based only on app context
No processing of personal information
No requirement for consumers’ consent
Compliant with privacy standards and GDPR-ready

Leverage Targeting at Scale

Target virtually all global apps in different verticals and content categories. Fully customize your segments to reach relevant audiences in real time, at scale.
Interested? Contact us for more information.
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