App Data: Waking Up The Sleeping Giant
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This approach introduces a brand new monetization model for app publishers: In addition to purchase and advertising models, they can also profit from making their data available for campaigns – even if those are not displayed within their own app. But this model requires a neutral platform which respects data ownership and secures an anonymized and privacy-friendly handling. Done right, this enables a new revenue channel for app publishers and prospers into more innovative apps that make a difference in the lives of their users.
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