AppNexus Interview: More Education On The Power Of Mobile Programmatic Needed
During our Audiences In Motion event in Düsseldorf, we interviewed Tanno Krauß, Agency Activation Director at one of the mobile programmatic pioneers, AppNexus.
Tanno shared with us his views on the importance of increase in education within the industry about the opportunities presented by mobile programmatic, adding that providing more and scalable best cases unlocks great value for advertisers.
As an expert, Tanno also shared some tips on selecting the right platform for mobile programmatic.
Watch the interview here.
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