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AppNexus Interview: More Education On The Power Of Mobile Programmatic Needed

July 13 2016
by Luise Weiss

During our Audiences In Motion event in Düsseldorf, we interviewed Tanno Krauß, Agency Activation Director at one of the mobile programmatic pioneers, AppNexus.

 

 

Tanno shared with us his views on the importance of increase in education within the industry about the opportunities presented by mobile programmatic, adding that providing more and scalable best cases unlocks great value for advertisers.

As an expert, Tanno also shared some tips on selecting the right platform for mobile programmatic.

Watch the interview here.  

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About Luise Weiss

Luise is Vice President Revenue at Adsquare. She is a seasoned digital media executive with a track record of transformational management skills. Luise has demonstrated the ability to create meaningful relationships and generate revenue, developing and presenting data-enabled solutions for partners across channels.

View all posts by Luise Weiss | Website

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