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AppNexus Interview: More Education On The Power Of Mobile Programmatic Needed

July 13 2016
by Alexandrina

During our Audiences In Motion event in Düsseldorf, we interviewed Tanno Krauß, Agency Activation Director at one of the mobile programmatic pioneers, AppNexus.

 

 

Tanno shared with us his views on the importance of increase in education within the industry about the opportunities presented by mobile programmatic, adding that providing more and scalable best cases unlocks great value for advertisers.

As an expert, Tanno also shared some tips on selecting the right platform for mobile programmatic.

Watch the interview here.  

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About Alexandrina

Alexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

View all posts by Alexandrina

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