Audiences In Motion Magazine Issue II: The Main Ingredient For Successful Campaigns
We’re very excited to share with you the second Issue of the Audiences In Motion magazine. Called ‘The Main Ingredient For Successful Campaigns”, this issue is focused on – you guessed right – data. Our knowledge and experience of the dynamic mobile programmatic industry has taught us a difficult lesson – there is no such thing as a recipe book for putting together the ‘perfect’ mobile programmatic campaign. Yet, being able to use data smartly, to leverage different data assets and integrate smart data+creative strategies is a key to success.
No other ingredient of the mobile programmatic meal adds as much flavour as data does when targeting those points in time and space when Forrester says people pull out their mobile device to get what they need most. This is why in the second issue of the Audiences In Motion magazine you will find out:
- How to cook the ‘perfect meal’ – and how data empowers leading mobile programmatic chefs such as Adeline Queroix, Head of Programmatic at Audiences On Demand, Publicis Media and Ritesh Gohil, Head of Client Services, Global at Amnet.
- The expert opinion of Nicolas Rieul, Head of Mobile at Dentsu Aegis Network on the importance of the mobile moment and moment planning.
- How The Trade Desk built a lookalike modelling campaign which drove 1.2M pizza orders and a tremendous uplift in new online orders.
- Last but not least, invaluable insights from the data kitchens of our partners GfK, oneAudience and V12 Data.
Download your free copy here and please don’t hesitate to get in touch with us to let us know your thoughts
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